The global cosmetic market is valued at more than $500 billion. According to Statista, it shows no signs of slowing down.
One might think that given the market’s growth, all cosmetic stores and brands stand to benefit. On the contrary, many cosmetics brands will post considerable losses, some will close their doors forever, and only a few will be winners. The reason is that consumers will not buy the first product they come across. Instead, consumers have become quite careful about their purchase decisions. Therefore, online cosmetic stores need to develop comprehensive marketing strategies to attract consumers nowadays.
Let us review the best marketing strategies to boost your online cosmetic store sales.
Marketing Tips to Improve a Cosmetic Store’s Sales
1. Start Small
We have heard the phrase ‘go big or go home.’ When it comes to running a business, forget that this phrase exists. Instead, start small. Suppose you are selling branded products in your online cosmetic stores. It is better to start with a specific brand and then focus your efforts on it alone. If you start with multiple brands, it will be challenging to create a market.
So, opt for one or two brands initially. GuruApp, a Pakistani B2C and B2B online cosmetics retailer adopted this strategy and witnessed growth in conversions. It only started with a handful of cosmetic brands before venturing into other product lines. If you sell your products instead of other brands, stick to the same strategy. Otherwise, it won’t be long before you are frustrated and start thinking about folding the business.
2. Search Engine Optimization
Since you are running an online cosmetics store, you must invest in search engine optimization (SEO). Without SEO, you will never realize your store’s full potential. SEO refers to the process through which websites are ranked on Google and generate organic traffic. You will need to rank your website against popular keywords related to your niche. For example, ‘best nail polish, ‘dry skin skincare products, or ‘eyeliners.’ You can narrow the search by adding brand names and the area where you live. When your website ranks against popular and high search keywords, you will witness rapid growth in organic traffic.
3. Social Media
Even if you don’t like to use Facebook, Instagram, TikTok, or other popular social media networks, don’t ignore their importance to your business. You can see sizable growth in leads with the right social media marketing strategies. You can hire social media influencers to market your products or market them yourself. For example, you can feature yourself reviewing the makeup products. It can make you popular and open alternate earning opportunities while earning from your store. Social media also allows you to engage with your target market in a personalized way.
Printing flyers remains a very cost-effective marketing strategy. Ask a professional designer to create a compelling flyer and distribute it around makeup shops, parlors, salons, spas, and other similar areas. Do not forget to include the store’s information in the flyer. We recommend that you include a Q.R. Code in the flyer. When people scan the code, it takes them to the website.
Discounts and deals remain a wonderful way to attract consumers to cosmetics and skincare products online. Offer consumers deals and discounts that they cannot resist. For example, you can pair a Maybelline product with your own product. Due to low brand recognition and other factors, people might not be tempted to buy your product initially. But with the addition of a Maybelline product, they might seriously consider the offer.
6. Unique Logo
All of the world’s most renowned brands have one thing in common – a unique logo. You can spot a Mcdonald’s from a mile away just because of the logo. Therefore, invest time and resources in coming up with a unique logo. It will help improve brand recognition. If you opt for a free logo or feel that it is not important to your business, your business will be lost among countless others.
7. Partner with Other Brands
There are a lot of other brands that are going through the same phase as your business. You should try and partner with them to maximize your reach. Partnerships also provide other opportunities, such as learning. For example, it provides insights into how your competitors or similar businesses operate. You can use the knowledge to improve your business model.
8. Respond to Reviews
Whether they are positive reviews or negatives, respond to all. Own up to the mistake if a user leaves a negative review and you know that it is your fault. You can make up to the customer by offering discounts or other offers.
Read: 5 Ways to Enhance Customer Experience in E-commerce
It concludes our article on the best marketing strategies to boost your online cosmetics store sales. We have listed a combination of online and offline methods as evidence shows both are needed for maximum results. If you have any questions or suggestions, do not hesitate to let us know.